Every once in a while a seller client will ask, “Why aren’t you ever showing my house?” It’s a very good question. Shouldn’t the seller’s real estate agent, the one who listed the house, the one whose sign is in the front lawn, be the agent that shows the house the most? Just a common sense, right? Actually there are 3 reasons why your listing agent isn’t the one showing your house.
1. Buyers are represented by Buyer’s Agents who represent the buyer, not the seller in the transaction.
2. Your listing agent may get inquiries on your property, but when the buyer finds out that the listing agent can’t represent them in the transaction they seek out a Buyer’s Agent.
3. The listing agent’s marketing is reaching buyers who are just entering the market and will eventually sign up with a Buyer’s Agent.
Over the last few decades Buyer’s Agents have been able to represent buyers in many markets. Years ago, all agents where agents of the Seller. No agents were looking out for the buyers.
As state regulations on the real estate industry evolved it became part of real estate law to recognize that buyers may need protection in the real estate industry. In today’s real estate world most of the activity occurs on the internet. Real estate agents “buy” leads. When a prospective buyer finds your house on a website the inquiry to show the house goes to an agent “other” than your listing agent. As listing agents, we make sure that we promote our listings to all real estate agents, our friends, past and current clients.
When there is a request for a showing we make sure that the “showing agent or buyer’s agent” knows all of the features and amenities of your property to show it in its best light.